Build a deeper relationship with your fans. One that’s stronger than you've ever had. Ignite the fans you know and connect with fans you didn’t know you had.
We’re confident that you have quality content, but quality content alone doesn't build a fan community; you need strong storytelling and a platform that strategically delivers compelling content to reach your fans wherever they are every day.
“There’s a lot of content being produced… but there’s very little, long-form storytelling where you can really humanize people, get to know who they are and what they’re about.”
BO MATTINGLY
Sport & Story
Your Subscription platform
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Above all its other benefits, your subscription platform will give your fans a greater sense of belonging. By telling meaningful stories of life in sports, your fans will get to know your student-athletes and coaches on a far deeper level.
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You will be able to share stories about all your sports. Publish stories of the teams, athletes, and coaches that don’t often get the coverage they deserve.
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You become your own media outlet. Sharing custom content, directly with your fans allows you to control your brand and tell your story authentically, independent of existing media outlets.
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You will connect with fans you didn’t know you had. 50% of new Hogs+ subscribers and 25% of OSU Max subscribers had never been captured in university databases.
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You will Engage a new generation of fans. Connect with your younger fans today and expand their support in the years to come. 55% of Hogs+ subscribers are under the age of 40.
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You can grow your foundation. 75% of OSU Max subscribers are new to the POSSE, and 90% of Hogs+ subscribers are new to the Razorback Foundation.
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You will reach your fans wherever they are. 68% of Hogs+ subscribers and 46% of OSU Max subscribers live more than 100 miles from the campus of their respective campuses.
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You will have a platform of record to share your greatest moments forever.
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You will have a positive recruiting impact. Give prospective recruits and their families an insider’s look behind the scenes of your programs.
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You will have an avenue for incremental revenue from inertia-driven subscription growth and the selling of sponsorships for your new media assets.
While your subscription platform will be customized to meet your needs, top-shelf storytelling and reliable technology are at the heart of every platform. We deliver a total platform solution with the marketing, promotion, operations, and support to run your platform and grow your subscription base.
The user experience of our subscription platforms has best been described as Netflix®-like but 100% focused on your brand. Imagine an organized and easy-to-use platform dedicated to your brand, its teams, athletes, and coaches. It's no wonder our platforms are driving fan connections and fueling enthusiasm about our client's brands.
“…Hogs+ puts us at the forefront of delivering engaging and inspiring stories about our athletic programs, student-athletes, coaches and letterwinners.”
Hunter Yurachek
Vice Chancellor
Director of Athletics
University of Arkansas
“OSU Max is the behind-the-scenes, unfettered access into Oklahoma State Athletics that you can’t get anywhere else.”
Stephen Howard
Assistant Athletic Director
for Digital Strategy
Oklahoma State University
“The podcasts are awesome. It’s a great way to engage your fans and we send the stories about our program to recruits and their parents.”
Eric Musselman
Basketball Coach
University of Arkansas
“…they just became a part of the team… and did a great job of telling the story…”
Chad Weiberg
Director of Athletics
Oklahoma State University
Dynamic content.
Everywhere. Anytime.
Your Sport & Story subscription platform integrates seamlessly with your existing programs. We work with your internal teams and productions (when available) and produce original content to round out your platform’s media offering. Your platform will include any combination of the following components based on your needs and desires.
Custom Films & Video
While every touchpoint in your subscription platform is essential, your custom films and videos will be some of your most impactful content. Video presents the greatest opportunity to deliver the amazing life stories found in sports. Stories that humanize your programs, coaches, athletes, and beyond.
Podcasts
Podcasts have changed the way we consume media, and 73 million Americans listen to them. Your podcasts will tell stories that captivate and inspire your fanbase. From stories they’ve never heard before to taking fresh angles on stories they thought they knew.
Daily Newsletters
Your newsletters will keep your fan base in the loop regarding all that’s happening inside your programs. Keeping your fans engaged every day, newsletters not only provide an avenue for compelling storytelling, but are also a great way to share new news, announce new content, and manage the narrative on timely events.
Member Benefits
Our partnership buildout includes the opportunity to create exclusive benefits like e-commerce discounts, a second screen experience with interactive elements, access perks, VIP events, and experiential opportunities.
Like other subscription-based systems, your fans will visit your platform, enter their personal information, create their login credentials, and enter their billing information. It’s a familiar, seamless process.
In some cases, our clients choose to make their subscription platform a benefit of foundation membership. Others take a different approach, and the subscription platform becomes a gateway to attract fans to foundation membership. Both approaches will grow your foundation. Regardless of the path you choose, we will promote your new subscription network to your entire fan base.
*Hallie H. (2022, Spring). Limitless. POSSE, 38–45.